TOURISM POTENTIAL
HISTORIC TOWNS, CHOCOLATE BOX VILLAGES AND WORLD FAMOUS HERITAGE
This brand-new premium outlet centre is located on the border of the Cotswolds Area of Outstanding Natural Beauty (AONB). Chocolate box villages with honey-coloured stone cottages and quintessentially English countryside help attract more than 23 million tourists annually.
The draw of the area also includes ‘Festival Town’ Cheltenham with its international events and Worcester’s medieval cathedral and Tudor buildings. Overall tourist spend for the catchment area is estimated to be £3.6bn annually.
Slimbridge Wildfowl & Wetland Trust
256,000 visitors per year
Croome Park
Over 263,000 visitors per year
Cheltenham
Hosts annual international festivals covering literature, music and science and world renowned horse racing.
Forest of Dean
7 million visitors per year
Malvern Hills
1 million visitors per year
Gloucester Cathedral
360,000 visitors per year
Worcester Cathedral
Over 310,000 visitors per year
TOURISM MARKETING
BOOMING SHOPPING TOURISM
Shopping tourism, especially for designer outlets, is booming in Europe, particularly with tourists from the EU, China and the United Arab Emirates.
Designer Outlet Cotswolds will actively supports tourism working with neighbouring towns and cities on marketing strategies. The focus is on collaboration with tourist offices and associations and the development of individual and group travel arrangements as well as an ambassador program with travel operators, hotels, leisure facilities and parks.
