Catchment
AFFLUENT CATCHMENT AND HIGH LEVELS OF ASPIRATION
The Cotswolds Designer Outlet catchment features 40% of households falling into the CACI Affluent Achiever classification – some 83% higher than the UK average. Available consumer spending is £1.9bn.
A further indicator of future success is the high proliferation of outlet ‘type’ shoppers – 2 out of every 3 people in the region are considered to be advocates of the designer outlet format – a figure that is 32% higher than the UK average one that places Cotswolds Designer Outlet in the top 3 schemes in the UK.
Drivetime
ANNUAL HOUSEHOLD INCOME AFTER HOUSING COSTS
tourism
MORE THAN A BEAUTY SPOT
The Cotswolds Area of Outstanding Natural Beauty draws in more than 23 million visits annually and is the largest protected region in the UK measuring 25 by 90 miles. With its timeless beauty and endless opportunities for exploration, it is no wonder that the Cotswolds continue to be a much loved destination for tourists.
The rise in UK staycations in the last 5 years has fuelled the £3.6bn annual tourist spend in the region and this shows no sign of slowing. There are over 200 visitor attractions within 60 minutes drive of the outlet and our modelling predicts 42% of turnover is projected to come from tourists and day visitors.
CHANGING
CHANGE AND THE INSTA-GENERATION
The Cotswolds is changing as the region becomes more high profile and celebrated with many people moving from the cities of London and Oxford to enjoy a more rural and stress-free life.
The region’s resident film stars, TV presenters, retired footballers, musicians, hoteliers and multi-millionaires are rebooting the perception of the area and presenting a more contemporary image where its fashion and more cutting-edge style is making its way to the feature pages of glossy magazines and social media.
Instagram and influencer generations are amplifying this rise in popularity and indirectly raising expectations and demand for what an outlet retail experience will deliver. The Cotswolds is itself based on discovery which chimes beautifully with the allure of outlet where browsing, being savvy and trialling new brands is part of the experience.
Image credit: fashionmumblr.com
