The new premium outlet shopping destination in the heart of England. Located between Bristol and Birmingham with excellent connectivity, the development will provide more than 90 fashion and lifestyle brands at 30-70% off RRP all year round.
PROJECT
COTSWOLDS
DESIGNER OUTLET
Located on the edge of the Cotswolds in Tewkesbury and adjacent to junction 9 of the M5 and A46 trunk road, Cotswolds Designer Outlet is perfectly positioned as a new retail destination.
CATCHMENT
10 MILLION RESIDENTS WITHIN 90 MINUTES DRIVE TIME
Cotswolds Designer Outlet has a catchment of 9.8 million residents in 90 minutes’ drive time and includes towns and cities such as Cheltenham, Worcester, Bristol and Birmingham.
Positioning
FASHION
MEETS
LIFESTYLE
Cotswolds Designer Outlet will be positioned squarely at the affluent catchment and contain a mix of 30% premium brands, 37% accessible premium, 30% mass fashion and 3% luxury brands.
MARKETING
A DESIRABLE DESTINATION
A bespoke marketing strategy will put Cotswolds Designer Outlet firmly on the map as a desirable shopping destination, increasing brand awareness, driving visits, dwell time, average spend and customer loyalty.
TOURISM
BOOMING RETAIL TOURISM
As retail tourism and staycations are booming in the UK, Cotswolds Designer Outlet will actively promote itself as a must see destination when passing by on the M5 and visiting the Cotswolds.
ABOUT US
ROBERT
HITCHINS
& REALM